GIRL SCOUTS NEWS RELEASE
Girl Scouts of New Mexico Trails announced today a three-week extension of the Girl Scout Cookie program due to supply chain disruptions and labor shortages being experienced across the country. The program, originally slated to end March 20, will now carry on through April 10 for more than 1,400 Girl Scouts in central and northern New Mexico.
“The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the world,” said Girl Scouts of New Mexico Trails CEO Rebecca Latham. “Girls learn real-life lessons in business by setting up their own websites, managing their inventory, marketing, fulfilling orders, and collecting payment. It doesn’t get more real-life than maintaining operations through a global pandemic.”
Girls in the 23 counties served by Girl Scouts of New Mexico Trails started taking orders for their cookie businesses in late-January. Shortly after making their first deliveries and setting up “cookie booths” in front of businesses, distribution from the bakery that provides cookies to New Mexico Girl Scouts came to a grinding halt.
“Not even Girl Scouts are immune to supply chain woes,” said Latham.
Representatives from Little Brownie Bakery anticipate being able to restock Girl Scout Cookie favorites like Thin Mints, Samoas, Tagalongs, Do-si-dos, Trefoils, and Lemon Ups by late-March. The brand new Adventurefuls, a sea-salted caramel brownie cookie introduced across the US just this year, are expected to arrive in early-April. Some of the newer flavors however, like the gluten-free Toffee Tastics and the all-natural Girl Scout S’mores, will not be making a return this year due to their specialty ingredients.
Cookie customers are asked to help girls navigate this challenge in the following ways: • Be patient. Girl Scout Cookie orders will be fulfilled, though it may take slightly longer than usual as Girl Scout troops and families wait for more cookies. Please be understanding about the delay, knowing that your delivery will be even sweeter once it arrives.
• Be supportive. Just like your local grocer, Girl Scouts are continuing to operate their cookie businesses despite supply shortages. Celebrate their resiliency and encourage them to continue working towards their goals, even if your own favorite cookie may not be available for a few more weeks.
• Make a donation. Girl Scout troops and families have selected their own Hometown Heroes organization as the beneficiaries of donated cookies. From first responders and healthcare workers to US military troops and teachers, your generosity will put a smile on someone’s face when those cookies are delivered later this spring.
• Make an appointment. Many Girl Scouts are working on their Cookie Boss Patch, a new program that teaches girls to partner with businesses on corporate cookie donations and purchases. Your business can help a troop earn this patch by giving them 15 minutes to make their pitch on the benefits of working together.
• Make space. Many of the locations where Girl Scouts sell cookies are unable to accommodate the extension of the program with space for a storefront “cookie booth.” Invite a Girl Scout troop to set up a table in front of your business once cookies have been restocked to show your customers how much you care for your community.
Head to NMGirlScouts.org to have Girl Scout Cookies shipped directly to your home, make a cookie donation to a troop in your neighborhood, help girls earn the Cookie Boss Patch, or offer to host a “cookie booth.” Limited supplies will be available this weekend, with the return of your favorites in late March and early-April.
About Girl Scouts of New Mexico Trails: Girl Scouts of New Mexico Trails serves approximately 5,000 girls and adult members across 23 counties in central and northern New Mexico: Bernalillo, Catron, Cibola, Colfax, Curry, De Baca, Guadalupe, Harding, Los Alamos, McKinley, Mora, Quay, Rio Arriba, Roosevelt, San Juan, San Miguel, Sandoval, Santa Fe, Socorro, Taos, Torrance, Union, and Valencia. Girl Scouts of New Mexico Trails is an independent 501(c)3 organization who, in partnership with Girl Scouts of the USA and 110 other Girl Scout councils, works to build girls of courage, confidence, and character, who make the world a better place.
About the Girl Scout Cookie Program: Now in its 105th year, the Girl Scout Cookie Program is the nation’s leading financial literacy and entrepreneurial program for girls. Buying Girl Scout Cookies is about more than just handing over money for a box of cookies. It’s about the skills a girl gains from interacting directly with customers and the experience of running her own cookie business. Selling cookies teaches goal setting, decision-making, money management, people skills and business ethics—aspects essential to leadership, success and life. Each box of Girl Scout Cookies sold by Girl Scouts of New Mexico Trails costs $5.00, with all proceeds staying local to benefit girls in the council’s 23 counties.