RE/MAX First And Self Help, Inc. Partner To Supplement Loss Of Salvation Army Bell Ringing Income Due To Pandemic


When RE/MAX first read that there would not be any bell ringing this year, we immediately knew we had to do something.

“My daughter has participated in the bell ringing over the last few years and, we’ve seen firsthand how generous Los Alamos citizens can be,” said Chris Ortega, RE/MAX First Owner. “We knew we had to step in and help.” 

In 1969, members of Bethlehem Lutheran Church in Los Alamos created Self Help, Inc as a hub for helping community members in need throughout northern New Mexico. Today, Self Help serves some 1,000 northern New Mexico families each year, over 400 of which receive emergency financial aid for basic needs such as housing and medical care.

In Los Alamos, Self Help implements the annual Salvation Army bell-ringing fundraiser, and all the funds are used to help Los Alamos County families who need help with basic needs—almost 100 families each year receive aid for needs such as rent, utilities, car repair, and medical care. 

The COVID-19 pandemic has made the bell-ringing fundraiser infeasible in 2020, but our community needs help more than ever!  Typically, this event raises almost $20,000 that goes into our community through Self Help, Inc.

The RE/MAX First Team will be picking up donations on Thursday, Dec. 17 between 9 a.m. and 3 p.m. If you would us to come to your home and pick up your donation please call us at (505) 662-6789 or email  If this does not work for you, you may drop off your donation at our office at 116 Central Park Square between 8:30 a.m. and 5:30 p.m.

In addition, RE/MAX First will match all donations up to $2,000 in contributions.  Questions?  Please give us a call at (505) 662-6789 or check with your local RE/MAX First Broker.